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Case Study

A 20% Traffic Surge and 15% Lead Boost for our Client

Problem Statement:

Our client was experiencing a significant challenge in their online presence, as they were facing stagnant website traffic and a decline in leads. 

Despite their continuous efforts, they were struggling to attract their ideal audience through organic search, which was hindering their ability to convert online visitors into valuable leads. 

They urgently required a well-thought-out and strategic SEO solution that could help them boost their visibility, drive qualified traffic to their website, and ultimately generate more leads that they could convert into loyal customers.

Challenges:

Low organic ranking:

The client’s website was experiencing low organic ranking which made it difficult for the website to gain visibility on search engines. Despite being in the industry for a while, the website was ranking poorly for key industry terms. This resulted in limited organic traffic and made it challenging to reach their target audience.

Inadequate website optimization:

The website lacked proper optimization for both on-page and technical SEO, which made it hard for search engines to crawl and index the website content. This affected the user experience and reduced the website’s overall ranking. 

Additionally, the website lacked proper optimization for both on-page and technical SEO which made it hard for search engines to crawl and index the website content. This affected user experience and reduced the website’s overall ranking.

Limited lead generation:

The existing website structure and content failed to effectively capture leads, which resulted in missed opportunities for conversion. This limited lead generation made it difficult for the website to attract and engage potential customers.

Our Approach:

Understanding the client’s business objectives and target audience was important. We implemented an approach that focused on:

Comprehensive keyword research:

We conducted comprehensive keyword research to identify high-volume, relevant keywords with low competition. This research served as the bedrock for creating targeted content and optimizing the on-page elements.

Strategic on-page optimization:

We optimized website titles, meta descriptions, headers, and content to incorporate targeted keywords, improve the user experience, and enhance search engine relevance.

Content Marketing Strategy:

We developed a content marketing strategy that involved creating a content calendar focused on producing high-quality blog posts and landing pages that addressed the audience’s pain points and provided valuable solutions.

Technical SEO Audit and Implementation:

We conducted a thorough technical SEO audit to identify and rectify any website issues affecting crawl ability, loading speed, and mobile friendliness.

Quality backlink acquisition:

We implemented white-hat link-building strategies to acquire quality backlinks from high-authority websites, thereby improving website authority and search engine trust.

Key Strategies:

  1. We implemented a comprehensive content strategy by grouping related keywords into topic clusters. This allowed us to create in-depth content pieces that covered various aspects of a broader topic. By doing so, we were able to improve the relevance and depth of our content, which in turn led to better search engine rankings.
  2. To continuously improve our SEO strategy, we analyzed website data and user behavior in real time. This data-driven approach helped us track progress, identify areas for improvement, and refine our SEO strategy accordingly.
  3. In addition to our SEO efforts, we also implemented Conversion Rate Optimization (CRO) techniques to optimize landing pages and forms. This helped us improve lead capture and conversion rates, ultimately leading to better user engagement and increased customer acquisition.

Results:

  1. Within 9 months, we achieved a staggering 5.5 million impressions, boosting the client’s online visibility significantly.
  2. The increased impressions translated into 112k website clicks, driving targeted traffic and potential leads to the client’s website.
  3. Organic website traffic increased by 20%, showcasing the effectiveness of our SEO campaign in attracting relevant users.
  4. The optimized website and content led to a 15% increase in web leads, directly impacting the client’s sales pipeline.

Conclusion:

In just nine months, we achieved significant results for our client by implementing a comprehensive SEO strategy that addressed their specific challenges. This boosted website traffic, improved search engine ranking, and generated more leads.